Articles & News About Your Career

More Women Giving Up Work Outside The Home

The New York Times reported that women are "stretched to the limit" raising a family and working outside the home, and that they are choosing to stay home more these days, after four decades of marching to work.

"Most of us thought we would work and have kids, at least that was what we were brought up thinking we could do -- no problem," Ms Stason-Short said. "But really we were kind of duped. None of us realized how hard it is." (New York Times 3.2.06 P.1)

With more women opting out of work outside the home (usually a 10-hour day including commuting), might there be more women who who'd like to spend 5-10 hours per week doing something of their own from home?

After all, there will be many who miss doing something of their own, or who'd like that added income, or those who want a social life outside their home. Aren't they good candidates for a little home based business of their own that takes a relatively small start up cost and can be done where and when they can fit it in?

After all, where else can you have the chance to build up something for yourself from home over the years, that's flexible to your schedule, that you can use just in case?

--

"Do recruiters make more money?"

Last night on our Nylon Society call, Bev told how her sponsor continues to insist that the money was in the recruiting, not in getting customers. If she ever wanted to make big money, he told her, she better learn to recruit.

Bev, however, loves the product and wants to get customers. Here's how they compare.

Bev's company's recruiting packages includes an initial purchase of product. They have one for $300 and another for $500.

If she signs up a recruit with the $500 package, she gets $100 one-time bonus.

If she gets a customer who buys the monthly product package for $89, she earns $20.

Hands down, the recruiter wins. $100 versus $20. This one time.

If the customer becomes a regular and stays with the product for 12 months, Bev would earn $240 that year. $20x12=$240.

The next year, another $240.

Over the long term, the customers earns her more. And there's a good chance one of those customers might want to sell, too.

Recruiter John got his $100. But will the recruit do anything? We know most drop out. Assuming that 9 of 10 drop out, he'll have to get 10 recruits to get one to stick and do something.

If Bev gets 10 customers who become regulars because they can feel the difference it's making in their lives too, then, after a year, Bev will have $2400 (10 Customers x $20/mo = $200/mo x 12 months). Recruiter John will have $1000 from his one time signups. And if history is any guide, he'll have mostly people who made that initial purchase and then did nothing else. The dead downline syndrome.

There are no guarantees in a business of your own. So ask yourself, what is more satisfying to you? Amassing long term repeat customers over the next 3-5 years, or recruiting and getting those one time bonuses?

In the end, do what you love more. Because that's the only way you will survive the journey of building up your own business.

Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com and now her new online MLM community http://NetworkMarketingCentral.com.

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