Articles & News About Your Career

IAB Announces Campaign Setup Best Practices : Continuing Its Work to Improve Business Processes for Ad Agencies and Interactive Media Companies

NEW YORK (Business Wire EON) May 27, 2008 -- Key recommendations for publishers and advertising agencies from the document:

Translation of ambivalent contract language into terms that both agency and publishers understand and can input into an ad server Clear communication of billing methods between agency and publisher Education of media buyers by publishers on the intricacies of rich media fees Specifics on information exchanged between parties at the commencement of the advertising campaign "This important document takes us another step closer to even greater operational efficiency, paving the way for ongoing growth and innovation," said Randall Rothenberg, president and CEO of the IAB. "It's an excellent resource for both our members and advertising agencies as they continue to serve the needs of marketers, who are increasingly making interactive the core of their media strategies."

"This document is instrumental in helping online agencies and publishers increase the efficiency of the online ad buying process which is a real win for our clients," said Will Restrepo, campaign management supervisor of Horizon Interactive, and one of a number of agency representatives who participated in the creation of the document.

"The research that we've conducted with publishers and third-party ad servers has led us to conclude that strong internal controls related to campaign setup and an early review of counts will significantly reduce occurrences of large counting discrepancies," said George Ivie, Executive Director of the Media Rating Council (MRC). "This document is an accomplishment on behalf of our industry for which I applaud the IAB."

This is the third in a series of initiatives from the IAB's Ad Ops Council designed to improve operational efficiencies in interactive advertising. The first two, the On-Time Delivery Toolkit for interactive media and Billing Methods Best Practices, were published in 2007. To view these documents please click here.

To view the complete Interactive Campaign Setup Best Practices document, please go to http://www.iab.net/campaign_setup

About the Ad Ops Council:

The Ad Ops Council is dedicated to improving the operational efficiency of interactive advertising. Ad Ops Council working groups regularly include agency-side representatives to help improve communication, understanding, and work process in many areas of the buyer-seller relationship.

About the IAB:

Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Bodybuilders: Do Supplements For Building Muscle Actually Work
Serious bodybuilders know the importance of gaining muscle mass and some will do anything to get the upper edge including a few who may even go the illegal and unsafe route of steroids. Most conscientious bodybuilders who wish to avoid the health dangers of steroids, not to mention the stigma attached to the unfair and illegal use of these substances can still appreciate the benefits that legal bodybuilding supplements can give them. While there are many bodybuilding supplements available, they can be broken down into four major categories including proteins or amino acids, multivitamins, creatine based supplements, and supplements engineered to accomplish specific goals. It is the goal of this article to further discuss each type of su...

Building eCommerce Websites That Work - Part 1
You want to succeed at eCommerce? Welcome to a very big family. Right off, let's be clear - there are lots of ways to do business on the internet.

How Affiliate Marketing Programs Work
By now just about anyone that wants information about how to make money with a website has heard of affiliate marketing programs. It may not be exactly clear, though, how these programs work and how you can make money with them. The idea behind this strategy is to steer customers towards a company website where they make a purchase. When thy do buy, you get a percentage of the amount of money that each customer spends.

Natural Breast Enlargement Herb That Even Work On Man ?
White kwao kreu (Pueraria Mirifica) hit the news headlines again when doctors identified that it enlarged the breasts of a monk who regularly consumed the herb. White kwao kreu is believed to contain the female hormone oestrogen. Source: Bangkok Post Newspaper.

Work From Home Hype And Baloney
I have a lot of emails from senior citizens who now have time on their side and are looking for opportunities in the Internet that actually work.

The Legal Aspect of Sales Jobs
Buying a pattern from the store, sewing the clothing and selling it is not covered by copyright laws That is, when the object of concern is the clothing made from the pattern

Work, Work, Work: Making Each Moment Count
Time, time, time. It seems there is never enough of this precious life support.

Freelance Photography: How to Begin Your Career
Photography is a vast world. There are many different types of photography and many different kinds of people that enjoy it.

Dating Tip for Women: Dont Work Too Hard
Remember Jerry Hall, the model who married Mick Jagger? Jerry was famous for making this statement:"My mother said it was simple to keep a man. You must be a maid in the living room, a cook in the kitchen, and a whore in the bedroom.

Lobbying Professionals Get Career Assistance From Recently Launched, Dedicated Job-Board Website; LobbyingJobs.com
Targeted specifically to State and Federal Lobbying professionals, recently launched website, www.LobbyingJobs.com is the Premier Internet-based Job-Board that provides a career and hiring platform exclusively for employers, recruiters and job seekers in the lobbying field.

5 Ways To Feel Super-Optimistic: Tips for Your Health, Wealth, & Career Success
Optimism is the hidden key to your personal and business success. Optimists possess a clear vision of an exciting life, confidently work on goals to achieve their vision, and take seflf-responsibility.

Employment Discrimination Laws and Application
Employment Discrimination in the U.S. Employment discrimination has been a long-time problem in many states in the U.S. This occurs whenever the employers or the top ranking official in a company unjustly single out their employees or applicants based on the following reasons:

Work From Home: Forget The Daily Routine
Are you tired of the shuffle of the every day routine at work? Are you stressed and drained when you come home? Do you loathe the thought of having to do it all again tomorrow?

Brother Copier Provides Excellent Quality Work for its Customers
It doesn?t matter if you are working in an office or at home, when you have documents that need to be copied you want a copier that you can rely on. While there are many different types of copiers that can deliver good quality print work the Brother Copier is considered to be one of the best copiers that you can buy.Since the very beginning of the company?s history the Brother Group has offered high quality products for its customers. In this regard all of the different varieties of the Brother Copier stand firm in this path. Now if you want to select a suitable copier for your company you need to have a clear idea of what type of tasks you will need from this copier.This information can help you to select the Brother Copier that will give ...