Articles & News About Your Career

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their MWR was obvious. Because,... I could smell the 'hot fresh baked bread' in the bakery department. They must have arranged to circulate that aroma all over the store. Yep... I knew at that moment, their MWR.

What is MWR?... MWR means Most Wanted Response.

Copy Writers say MWR's the starting point for their headlines, articles and sales letters.

That 'fresh hot bread aroma' was like a great headline... It got my Attention... It created Interest, and I Desired to buy several loaves. And... It created Action, because I headed for the bakery department.

Forget fruit and vegetables. I wanted some of that 'fresh hot baked bread'.

First the MWR, then the headline to grab the readers attention, excite and motivate them to continue reading down the web page, ezine, or article. Everything from the headline, first paragraph, sub headlines, sentence , and every word should lead toward your Most Wanted Response.

MWR may be convincing your reader the value of subscribing to your ezine, clicking a link for an ecourse, reading an article, sending an email, or buying your info-product.

Browsing at the grocery store, emphasized principles and ideas that Copy Writers talk about and use. That hot fresh bread got my Attention the moment I walked into the store. A great headline.

I became Interested in buying hot fresh bread. .. No!... I wasn't just Interested, they had created the Desire for hot fresh bread. And I was taking Action as I headed for the bakery to get some loaves before they sold out. That was the bakery's MWR in action... It worked!

And... It was the old standby of Copy Writers first decide on the Most Wanted Response and then use 'AIDA'. We've all heard this term and have tried to apply it in our writings. Know your MWR, then create Attention, Interest, Desire that causes Action.

Now everytime I sit down to write anything, I'll remember 'Most Wanted Response' and 'AIDA' Attention, Interest, Desire, Action. Then do my best to accomplish my Most Wanted Response.

If you've read this far... I've accomplished my MWR... to get you to read this article right to the very end.

copyright (c) Bill Parks 2003

Bill Parks... Computer Consultant, specializing in Filemaker Pro database design. Publisher of "Information Age Products Ezine" and "Bill's Business Boosters Ezine." http://www.InfoAgePro.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Starting Your Medical Coding Career Is Easy
A medical coding career has become more and more in demand over the past few years. This type of career has so many job opportunities at an excellent salary. When you have your medical coding certification you have the ability to work for many different companies such as hospitals, private doctor?s offices, medical insurance companies and more.

Happiness - Work Now or Later?
Long-term success and happiness follows hand-in-hand with strength of character.As I mention in my book, Fast Track Your Success and Happiness, If we want to achieve a certain goal, we simply must do things that are less pleasant now than other alternatives have the potential to be.

Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.

NABSP Hosts Sports Industry Human Resource Special: Expert Insight to Gaining Sports Industry Career Opportunities
On November 2, executives from the media and sports industries shared career advice and information at the Sports Industry Human Resource Special hosted by the National Association of Black Sports Professionals, Inc. (NABSP) and sponsored by the Recruitment Advertising Department of The New York Times. Guests enjoyed the evening's festivities in the New York Times Auditorium and had an opportunity to network with representatives from various sports organizations as well as sports industry executives.

Avoiding Work From Home Scams
Work from home opportunities has exploded onto the Internet in recent years and it?s imperative that you know how to choose the opportunity that?s right for you When searching for work from home opportunities, you must be able to distinguish legitimate opportunities from scams

z/Journal Launches Mainframe Jobs Website - Post Jobs for only $99
Employers can now offer mainframe IT jobs for only $99 for 60-days directly to over 150,000 readers and visitors of the largest independent publication serving mainframe IT professionals.

Work at Home Set Goals to Succeed
Everyone wants to succeed when they begin working at home. Sadly, this is not always the case. In order to work at home and succeed, you need to have goals in place.

Finding Employees For Insurance Industry Jobs
Finding the right employee for any job opening can be a challenge to say the least, and this is no truer than in the insurance industry. With considerations ranging from experience and education to their personal skills, the decisions faced by recruiters and employers can be of critical importance.

We Can Excel in Our Work if we Use the Hidden Cameras For Surveillance
The contribution of the manufacturers who have given us so many modern and excellent appliances have highly to be appreciated In fact they are the real winners because of whom we can enjoy the benefits of the most modern equipments

Do Memory Games Work
There are many different kinds of memory games that are gaining popularity among people today, but do they really work? Research has shown that learning new things, doing puzzles and playing games helps the mind stay active and to help stimulate it. However, the most effective memory games allow you to improve your memory capacity and practice abstract thinking instead of just plaining help it stay active or to stimulate it only.

Diet And Acne: Diet Tips For Acne That Work
Diet And Acne ? There Is A Deep Relationship Between The Two, But Still No Diet Can Cure Acne Find Out More From A Lifelong Acne Researcher Medical profession had long believed that acne and diet were never linked together

Hot Work Permit Training Ensures Safer Work Sites and Reduces Corporate Risk
Helping construction and industrial workplaces fully implement their Hot Work Permit programs.

Naples Businessperson Honored For Community Service Work With Hodges University
Northwestern Mutual financial representative from Naples, who is one of 25 in the entire nation being recognized for his outstanding efforts in the community, is being recognized with the Northwestern Mutual Community Service Award. Jerry Nichols has worked tirelessly with Hodges University to bring education to students of all walks of life. The Community Service Award grants Hodges University $10,000.

RecruitMilitary, a Cincinnati-based Firm, is Producing a Career Fair for Veterans on Thursday, Feb. 7
The military-to-civilian recruiting firm RecruitMilitary will present a free hiring event for job seekers who have military backgrounds in the Cincinnati area on Thursday, February 7. This event, the RecruitMilitary Career Fair, will take place from 11 a.m. until 3 p.m. at the Northern Kentucky Convention Center in Covington. RecruitMilitary urges all job seekers who have military backgrounds to attend-veterans who already have civilian work experience, men and women who are transitioning from active duty to civilian life, members of the National Guard and reserves, and military spouses.

How Viatical Life Settlements Work
Viatical life settlements are the latest craze with investors It seems making money off of one's death has become even easier with viatical life settlements- and for investors it often pays out fairly well under good circumstances